Friday, May 26, 2006

 

The nation's pride in economic's campaign

South Africa is one country in Africa that has implemented a new economic campaign called, "Proudly South African" that encourages local production and consumption. Thus far it has helped to combat poverty, unemployment and has instilled a national pride amongst the community.Most South African's have embraced the idea of supporting South African branded products and services instead of Western brands.According to http://www.safrica.ifo/what-happening/news/features/proudlysa.htm, in order for a company to join in, it must meet the following criteria:


The campaign has encouraged most South Africans to be innovative, to use their entrepreneurial skills and find a sense of pride in what they do. The rural communities have especially embraced the idea by producing handmade products and successfully selling it to tourists. On the other hand, large brand owners like Nkhensani Manganyi have started the clothing brand "stoned cherrie" with an aim of reclaiming South African's past.Other brands like "loxion kulca" meaning "township culture" started by Wandi Nzimande and Sechaba Mogale has grown tremendously and has in the process born two labels: Zweto and Deletso.
Tourists who visit South Africa have also been encouraged to buy South African products like biltong, beer and wine when abroad.
More is still being done to educate tourist about South African products and to endorse national pride in their production.


Comments:
Hie, do you know anyone interested in doing an internship in a government department. Person should have research skills and a BASIC degree.email peo@netspace.co.za
 
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